We start by understanding your brand, target audience and competitors in depth. Then, we audit your social media platform performance before optimising and designing social media campaigns for you. If your business is new or new to social media, we suggest the most effective social media platforms you can use.
Contrary to what people think, not all social media channels would work for your business. Using all of them is just a waste of your scarce resources. It all depends on what your target audience prefers and not just because.
We evaluate every aspect of your business carefully to select the best social media channels and develop a customised strategy so that you can economise your business resources.
Facebook, Instagram, and LinkedIn are recognised for their accuracy and practicality in hyper-targeting. At the same time, Twitter, YouTube, Pinterest, Snapchat, Reddit, and TikTok speak and engage with the business world on different levels.
Our clear understanding of how each of these social media models work allows us to help you build lasting relationships with your target audience.
Your website is the digital fascia of your business.
Accordingly, we devise your website to have the following qualities,
1. Attention-grabbing,
2. Resourceful,
3. Well-groomed and
4. straightforward, speaking to your target audience, and emitting a positive vibe.
If you already have a website, we begin with a real-time assessment. We start with understanding your pain-points and what you expect the current website to become from where it stands now and then provide a customised solution. It could be revamping the entire website or just refreshing the content and creatives to correspond with your ongoing SEO configuration.
For new websites, we start with developing a website brief by understanding your business, objectives, target audience and competitors - the complete marketing set. Once you give the go-ahead to the brief, we start building on everything we gained from the brief. Then, our experienced, skilled web team turns the semantics into a reality.
Then comes the monitoring phase. We watch the website's performance for a fixed period, and if anything looks out of line, we pivot, rebuild and optimise.
Note: SEO application for the new website is a separate part of the operation.
Adwords, Alt Texts, Backlinks, Bounce Rates, Keywords, CTR, On-page, Off-page, Link building, Hyperlinks, and there's a lot more technical lingo to SEO - Search Engine Optimisation).
[ Don't worry if you find them bizarre. You can brush up on these need-to-know-basis SEO terms in our Upscale Your Business With Orion Vibes ]
Our first step is an initial SEO audit of your website. We look at how well your website is working with search engines currently. We learn about blunders stopping your site from properly ranking and tap opportunities that can support your ranking better.
Our SEO audit typically looks for the following;
Today, people are eager to engage with rich, crystal-clear content - nothing flashy or flowery. In fact, your target audiences are actually looking for a balance of,
What is personal branding?
It's all about standing out from the crowd.
Think about your favourite personalities in the business world, for example. Do you know what they worked on or talked about last week? Did you see a social media post, videos, or recent publication - big or small? If you answer yes, that's what we mean by personal branding.
An important note to grasp here is that,
[ Our personal brand is NOT our reputation.]
This is a common misconception, but the difference between the two is relatively straightforward.
Everyone has a reputation—your first impressions, relationships, behaviour, and communication directly influence how others see you.
Let's take you for example here.
If you ask your colleagues or employees to describe you, they might say you're friendly, adaptable, and a good leader with excellent teamwork skills. Some might say you prefer short and quick meetings and are great at prioritising duties. That's your reputation - totalled up by the opinions and beliefs of others.
Your personal brand is planned, then implemented, and entirely within your control. It is how you want others to perceive you. It is about manifesting your values, expertise, competencies and mindset.
Personal branding has evolved into a powerful tool today. Why?
It's because you can monetise your personal brand and open a world of rewarding growth opportunities instantly.
Building your brand is not only advertising about yourself - that's one part of it. You have the power to define and decide how and where it needs to stream, aligning with your goals. For that, you need experienced specialists to build your brand with conscious effort.
If you're willing to flourish with your personal brand and profit from it, sign up here for our free online session to learn how it works.
Today, people are eager to engage with rich, crystal-clear content - nothing flashy or flowery. In fact, your target audiences are actually looking for a balance of,
We are Obelisk. We create award-winning websites, remarkable brands and cutting-edge apps.Nullam imperdie.
